G/FORE approached FutureDeluxe to craft a product film for the launch of their new golf shoe, G/18. This new shoe is a wild, "Not Fore Everyone" style that called for a weird and wonderful 3D treatment!
To capture this outside the box shoe design we dipped into G/FORE's aesthetic of "Disruptive Luxury" pairing high fidelity product visuals with overtly playful vignettes of the shoe taking on totally unexpected forms. By morphing the shoe into different shapes, we keep the audience on their toes, stretching, squishing, inflating, (cubifying?) the product into disruptive forms. This fast paced edit finishes with a playful nod to golf with the shoe bouncing in as a ball before snapping into its true to life form.
Ⓖ
④
Ⓖ
⑱
To capture this outside the box shoe design we dipped into G/FORE's aesthetic of "Disruptive Luxury" pairing high fidelity product visuals with overtly playful vignettes of the shoe taking on totally unexpected forms. By morphing the shoe into different shapes, we keep the audience on their toes, stretching, squishing, inflating, (cubifying?) the product into disruptive forms. This fast paced edit finishes with a playful nod to golf with the shoe bouncing in as a ball before snapping into its true to life form.
Ⓖ
④
Ⓖ
⑱
✦
✦
Client – G/FORE
✎
Directed & Produced by FutureDeluxe
Executive Creative Director – Ant Baena
Creative Director – Bryant Nichols
Producer – Angel Hu
Art Direction – Garett Gioia
Design & Animation – Garett Gioia, Steven Dvornik, Harry Warne
✎
Directed & Produced by FutureDeluxe
Executive Creative Director – Ant Baena
Creative Director – Bryant Nichols
Producer – Angel Hu
Art Direction – Garett Gioia
Design & Animation – Garett Gioia, Steven Dvornik, Harry Warne
Modeling – Harry Warne, Matt Taylor
Edit & GFX – Bryant Nichols
Sound Design – Cypher Audio
Director's Cut Music – Matmos - Breaking Bread
Edit & GFX – Bryant Nichols
Sound Design – Cypher Audio
Director's Cut Music – Matmos - Breaking Bread
Ⓖ
④
Ⓖ
⑱
④
Ⓖ
⑱
